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Soojin Lee is an Art Director exploring
the intersection of design, emotion and technology.

My work bridges aesthetic sensitivity with research,
creating systems that are both functional and emotionally resonant.

From Alien to Familiar: Engineering Trust with Tilda Swinton

From Alien to Familiar:
Engineering Trust with Tilda Swinton

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Chapter 1: Where is Safe to Look?
Designing the Emotional Buffer for AI Identity

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The Anti-Spectacle Paradox:
Designing for Trust That Forces Organic Virality

Beyond the View Count:
Designing for Cultural Resonance and Deep Recall

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Chapter 2:
Real or Rehearsed?
Designing the Emotional Boundary of The Robots

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The Boundary Architect:
Building Safety and Arousal at The Edge of the Known

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Extreme Visual Experimentation:
From Attention to Psychology

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The Co-Creator Protocol:
Engineering the Object that Programs User Narrative

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